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Running head: COMPETITIVE PROFILE MATRIXTims Coffee Shoppes Competitive Profile MatrixNameInstitutionCourseDate1COMPETITIVE PROFILE MATRIX2Tims Coffee Shoppes Competitive Profile MatrixCompetitive Profile Matrix1 Major weakness2 Minor weakness3 Minor strength4 Major strengthFactorTims Coffee ShoppeStarbucksScoreScoreCommentsDunkin DonutsCommentsScoreProductQuality243Location444BrandRecognition243Customerservice243Advertising133ProductVariety344Staff144Profitability143Total163127CommentsCOMPETITIVE PROFILE MATRIX3SummaryA review of Tims Coffee Shoppes competitive profile matrix paints a picture of a coffeeshop that is doing fairly well in terms of a few critical success factors and quite poorly in termsof several critical success factors. Compared to Starbucks and Dunkin Donuts, major players inthe retail coffee industry, Tims Coffee Shoppe competitiveness is too way below, as indicatedby the outlying total competitiveness score. Tims major strength is its location. The coffee shopis located in a busy downtown business district close to a big university and a number of metrostations. The strategic location is a major strength of Tims business enterprise, as it providesopportunities for a steady flow of customers. Product variety is another strength of Tims.Thecoffee store has a rich menu with offerin ...


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