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Running head: ENTREPRENEURSHIP IN LARGE FIRMSEntrepreneurship in Large FirmsStudents NameProfessors NameCourseDate1ENTREPRENEURSHIP IN LARGE FIRMS2Entrepreneurship in Large FirmsFollowing Up on New Products.It is possible that after developing a product in the laboratory it may not yet be perfect.Those producing it in large scale, and those marketing it are likely to discover more informationabout the products that may help the laboratory to improve the products, or develop a newversion of it. Therefore, the rationale of following the products is to get feedback, andinformation for improvement. Companies that encourage research, and innovation spendfinances, time, and human resources to discover new product ideas in the laboratory. Forexample, the 3M company allows employees to spend 15% of their work time researching, anda fifth of the companys budget is allocated for research. To realize the gains of these resources,spend on research, the companys laboratory must follow the products through production, andmarketing. The performance of these products is invaluable, and the feedback important inimprovement of laboratory designs, and processes.How A Multibillion-Dollar Company Can Keep an Entrepreneurial SpiritAccording to Cooney (2012) keeping the entrepreneurial spirit alive requires the abilityto find, and respond to opportunities. A multibillion-dollar company should be able to find newopportunities to exploit for continued growth ...


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