Assignment 1: Discussion—Factors and Trends that Influence
Strategy Development
In this module, you will explore how businesses react to
changing economic times and the influence this has on product and
service positioning in the market place. You will also learn about
the different approaches an organization may take such as a
retrenchment approach, an investment approach, or an ambidextrous
approach to provide a foundation for opportunity and risk in
recessionary times.
Consumer spending habits have undergone dramatic and enduring
change with the slowed economy in the United States.
Using the module readings, Argosy University online library
resources, and the Internet, respond to the following:
- What are the factors that are key for establishing product
differentiation in the new post-recession consumer environment
especially as it relates to economic indicators?
- What is a luxury good and should marketers of luxury goods
abandon their efforts to establish premium pricing?
- How do changes in societal attitudes toward companies and
products affect the way marketers of consumer goods think about the
customer value chain? Provide examples of companies that have
changed their approach to marketing in response to a shift in
consumers’ value in changing economic times.
Write your initial response in approximately 300 words. Apply
APA standards to citation of sources.
By
Saturday, November 22, 2014, post your response to
the appropriate
Discussion Area. Through
Wednesday, November 26, 2014, review and comment
on at least two peers’ responses.
Assignment 1 Grading Criteria
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Maximum Points
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Initial response:
- Was insightful, original, accurate, and timely.
- Was substantive and demonstrated advanced understanding of
concepts.
- Compiled/synthesized theories and concepts drawn from a variety
of sources to support statements and conclusions.
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16 |
Discussion response and participation:
- Responded to a minimum of two peers in a timely manner.
- Offered points of view supported by research.
- Asked challenging questions that promoted the discussion.
- Drew relationships between one or more points in the
discussion.
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16 |
Writing:
- Wrote in a clear, concise, formal, and organized manner.
- Responses were error free.
- Information from sources, where applicable, was paraphrased
appropriately and accurately cited.
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8 |
Total:
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40
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