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Using the small business you analyzed in the Unit 1 Individual Project, you will describe 3 marketing and promotional approaches to the product/service, but they will be oriented toward different target demographics. The best approaches developed in this reports will be included in the Unit 3 IP.

Part 1: Demographic Research

Choose 3 different target demographics (e.g., teens, parents, seniors).

  • Describe how you might market to each demographic. What main sales promotion techniques will you use? Be specific.
  • Concepts can include packaging, promotions, or any advertising methods that would reflect a different approach for each segment.

Describe at least 3 promotional techniques for each demographic segment. This section of the paper should be 3 pages in length and uses research from the company's website, local news media and should refer to findings and data in Parts 1 and 3 of the U1 IP.

Part 2: Sales Promotion Rationale

  • How and why will your promotional approaches differ from one demographic to the next?

It is necessary to back up your decisions with theory from the text or expert advice and real-world information from professional or scholarly sources in the AIU library. This section of the paper should be 2 pages in length and uses research from the text and articles in the library’s full-text databases.

Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 5 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8–10 pages in length.

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