Learning Activity #1
1. The Martin family has been making guitars out of its
factory in Nazareth, Pennsylvania, for more than 150 years. In
2004, Martin Guitar was proud to produce its millionth instrument.
Go to https://allaplusessays.com/order to link to the
Martin Guitar Web site and read about the company’s long history.
You’ll discover that, even though it’s a family-run company with a
fairly unique product, it operates like any other company. Identify
the main activities or functions of Martin Guitar’s business and
explain how each activity benefits the company.2. Explain the
difference between an ethical dilemma and an ethical decision. Then
provide an example of each. Describe an ethical lapse and provide
an example.
Learning Activity #2
1. Critically discuss the trade deficit in the United States.
What is its nature and purpose? Support your claims through the use
of a scholarly source.2.You own a company that employs about two
hundred people in Maine to produce hockey sticks. Why might you
decide to outsource your production to Indonesia? Would closing
your plant and moving your operations overseas help or hurt the
U.S. economy? Who would be hurt? Who would be helped? Now, armed
with answers to these questions, ask yourself whether you would
indeed move your facilities or continue making hockey sticks in
Maine. Explain your decision. Support your claims with a scholarly
source.
Learning Activity #3
1. Talk with a sole proprietor about his or her selected form
of business ownership. Ask him or her which of the following
dimensions (discussed in this section) were important in deciding
to operate as a proprietor: setup costs and government regulations,
control, profit sharing, income taxes, skills, continuity and
transferability, ability to obtain financing, and liability
exposure. Discuss what you learned from the business owner, and
link it to either a concept in the text book or another scholarly
source.2. Critically discuss the following questions: How ―small is
a small business? If a substantial portion of small businesses in
the United States suddenly closed, what would be the impact on the
U.S. economy? How would all these closings affect workers,
consumers, and other businesses? Use scholarly support for your
claims.
Learning Activity #4
1. Without a plan, it’s hard to succeed. Successful managers
set goals and determine the best ways to reach them. Successful
students do the same thing. Develop a strategic plan for succeeding
in this course that includes the following
steps: 1a. Assess your
strengths, weaknesses, opportunities, and threats as they relate to
this course. 2b.
Establish goals and objectives, or performance targets, to direct
all the activities that you’ll perform
to
earn a high grade in this
course. 3c. Describe tactical
and operational plans for achieving your stated goals and
objectives.2. Describe your definition of a leader vs. a manager
and how vision and communication, among other characteristics play
a role. Use scholary sources to support.
Learning Activity #5
1. You‘re a marketing researcher for a multinational
food-products corporation, and for the past two years, you‘ve been
able to work at home. The international division of the company has
asked you to join a virtual team assigned to assess the prospects
for a new sandwich planned for the Indian market.List a few of the
challenges that you‘re likely to encounter as a member of the
virtual team. Explain the steps you‘d take to deal with each of the
challenges that you‘ve listed. Support your claims with scholarly
resources
2. Communication and teamwork are critical functions in
todays business environment. Discuss the characteristics of an
effective team and the factors that take place in the stages of
team development. How does communication play a role in team
effectiveness?
Learning Activity #6
1. If you were developing a marketing campaign for the
Harley-Davidson Motorcycle Company, what group of consumers would
you target? What if you were marketing an iPad/Itouch? What about
time-shares (vacation-ownership opportunities) in Vail, Colorado?
For each of these products, identify at least five segmentation
characteristics that you‘d use in developing a profile of your
customers. Explain the segmentation category into which each
characteristic falls—demographic, geographic, behavioral, or
psychographic. Where it‘s appropriate, be sure to include at least
one characteristic from each category. Link your ideas to the
reading material in your text and other sources.
2. Market segmentation. You probably know that Scion and
Lexus are both Toyota brands, yet they are targeted to very
different markets. Visit the Scion, Lexus, and Toyota U.S. Web
sites. Based on your review of all three sites, prepare a brief
report discussing Toyota’s market segmentation
strategy.
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Learning Activity #7
1. How does mass production work? Describe a good or service
that would lend itself well to mass production and one that would
not lend itself well to mass production. Using those
aofrementioned goods, describe why or why not that they could be
produced in a flexible production system.2. Discuss using personal
experiences, how decision making is either aided or hindered by the
use of data? How does data mining play a role in decision making?3.
Describe a personal example when utilizing data and how it was
derived and analyzed played a role in a business decision.
What were the strengths and weakness of the information
system?
Learning Activity #8
1. Describe the information provided by each of these
financial statements: income statement, balance sheet, statement of
owner’s equity. Identify ten business questions that can be
answered by using financial accounting information. For each
question, indicate which financial statement (or statements) would
be most helpful in answering the question, and why.2. Develop a
summary statement of 25 words or less of the key ‘points’ you have
gleaned from your reading and studying about business.
How will what you have studied help you in both your personal and
professional life? Where will you go from here – to learn more
about leadership, management, and business organizations?
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