Read the Porsche case provided in the course materials section
and describe the company’s history, products, and major competitors
in a paragraph or two. Assess the financial performance and
condition of the organization. Then, conduct a SWOT analysis
detailing the strengths, weaknesses, opportunities, and threats
that may affect the organization. Finally, assess the quality of
the decisions made by the company and provide recommendations for
improvement. (NOTE: This will become part of your final
paper).
Your paper must be five to six pages in length (excluding the
title and reference pages), incorporate at least two scholarly
sources from the Ashford University Library (other than the case
and textbook), and be formatted according to APA style guidelines
as outlined in the Ashford Writing Center.
The Porsche Analysis can be located at http://www.fundinguniverse.com/company-histories/porsche-ag-history/
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