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According to the textbook, the current world economy is increasingly becoming integrated and 


interdependent; as a result, the relationship between business and society is becoming more complex. 


Use the Internet to research one (1) of the following organizations:


 De Beers Diamond Company 


 National Football League (NFL) 


 British Petroleum (BP)


 National Rifle Association (NRA)


Write a six to eight (6-8) page paper in which you:


1. Specify the nature, structure, types of products or service of your chosen organization, and two 


(2) key factors in the organization’s external environment that can affect its success. Provide 


explanation to support the rationale. 


2. Examine three (3) salient stakeholders of the chosen organization based on their key roles and 


relationships with the company.


3. Suggest five (5) ways in which the primary stakeholders can influence the organization’s financial 


performance. Provide support for the response.


4. Specify one (1) controversial corporate social responsibility concern associated with your 


selected organization. 


5. Assuming you are the leader of the most influential stakeholder group, outline a plan to form a 


stakeholder coalition to force the organization to address your chosen controversial issue. The 


plan should include the key steps that you would take to identify members for your coalition 


group, the major reasons why you believe that the particular target group can help you to 


accomplish your goal, and the method you would utilize to foster collaboration among the various 


groups you target. 


6. Assume the role as the leader of the most influential stakeholder group, and indicate three (3) 


potential challenges that you may face in encouraging stakeholders to form a coalition to help you 


achieve your goals. Suggest the significant steps that you would take in order to overcome these 


challenges that you have identified. Justify the response.


7. Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify as 


academic resources.

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