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Write 3 pages with APA style on Club it. More explicitly, “Organizations can leverage their platforms to develop new Web-based applications, services and products, as well as to provide superb customer service” (Turban, ).The paper involves the club’s mission statement is primary clientele, information resources, and customer orientation as the strategy to obtain a competitive advantage. Club’s Mission Statement and its Primary Clientele The Club IT owners, Lisa Tejada and Ruben Keys, both possess a degree in Business Administration. They learned ‘Club IT’ operations and general business principles from their experiences and studies. The mission statement involves. “Written declaration of a firm's core purpose and focus which normally remain unchanged, whereas business strategies and practices may frequently be altered to adapt to the changing circumstances. Properly crafted mission statements (1) Serve as filters to separate what is important from what is no. (2) Clearly state which markets will be served and how. (3)Communicate a sense of intended direction to the entire organization” (Mission statement definition). The mission statement for the ‘Club IT’ illustrates as: Club IT offer live music, DJ's, dance space and refreshments that suit lifestyle for the customers. Customers are friends, and the ‘Club IT’ staff seeks to fabricate a community that meets recurrently at the ‘Club IT’ (Club IT). ‘Club IT’ community incorporates young professionals, teenagers, college students, tourists, and business travelers. The location of the ‘Club IT’ attracts many singles, couples, teenagers and business professionals to come and relax. Furthermore, the nightclub allows for the switching of entertainment and it becomes more appealing as it gets later into the evening. Likewise, the music offered by ‘Club IT’ also attracts college students. Word of mouth allows ‘Club IT’ increasing its revenues from this segment. Finally, ‘Club IT’ attracts tourists and business travelers who are visiting the city. Club’s Information Resources Information resources of ‘Club IT’ include hardware, software, applications and network components. Applications are operated throughout the network making itself as a crucial component of ‘Club IT’. Information systems of ‘Club IT’ include servers, database and workstations. However, for better performance, appropriate maintenance is required for information systems and the network components to ensure efficiency and effectiveness. There should be two logical partitions for IT resource management i.e. the information technology department and the end users. However, no standard menus are available to identify responsibilities for both ‘IT department’ and ‘end users department’. The division is usually determined by the size, nature and attitude of the organization headed for information technology, and the quantity of IT resources. Club IT information resources consist of intranet. The intranet is an in house website. It operates in the organizations on a local area network (LAN) and serves the local staff only. Every small, medium and large organization consists of an intranet. There is a possibility of pages linked on the Internet. The intranet is not accessible to public networks. The club policies, news, schedules, training manuals, and meeting schedules are published on the intranet (Intranet definition from PC magazine encyclopedia).

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