External Business Blog

 

Writing Assignment #2: External Business Blog

 

Directions:After reading chapter 4 in Kolin (2017), you will see that there are two types of business blogs: internal and external.  For this assignment, you will be creating an external business blog.  Blogging is has become a popular public relations tool that allows companies to share information with key stakeholders and customers.  Imagine that you are a Public Relations specialist for your chosen company from the first writing assignment’s letter of application.  Choose a blog topic that could affect the company you have chosen.  Your topic may highlight a company achievement, introduce a new product or service, or notify customers of a discontinued service or product.  Your blog should be one single spaced page in length.  You may insert a banner no taller than 1 inch across the top of your blog page.  You may use only one picture as a visual aid; however, it should not be more than 1.75” x 1.75” in size.  All media images, and text created by others must be accurately cited according to APA 6 thedition. You are not required to activate links within the blog for this assignment.  (See pp. 130 and 134 of Kolin text for examples of external blogs.)

 

Submitting Your Assignment: This document should be submitted under Writing Assignment 2 in the Assignments tab.

 

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