Even complicated and confusing topics will be easily developed and covered if you request our help writing an essay. Place an order today!

You are the new marketing manager to The Waters Bottling Company (WBC)of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company’s success. They started their company last year and want to “do it right” according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear, granite filtered mountain water to the “right” market. It is your job to identify that target market. At this point, they don’t even know how the product should be packaged or have a name to identify it. You will get to make that determination and carry that product through the entire Marketing Plan.

Imagination and creativity combined with solid marketing concepts will be the basic framework for your report. They will be relying on you for all of the details to make this product successful. They are well funded and ready to bring this product to market, with your help and guidance.

Use the attached Marketing Planning Guideto build your marketing plan for their naturally mineral rich pure mountain water. Be sure to relate the marketing concepts/ theories to this product/ company as you build the marketing plan over the length of the course. The competed sections of the marketing plan will be submitted in the Dropboxfor each module. Use each of the outline items as headers/ subheads for your analysis. Be concise and apply each of the appropriate concepts to the WBC scenario.

Marketing Planning Guide

Section 1 – The Environment (Module 1)

  • Introduction to Marketing
    • The Marketing Mix
    • The Marketing Environment
    • Marketing and its relationship with other functional areas of business
  • Strategic Marketing
    • Planning Process
  • Strategy
    • Organizational Levels
    • Goals and Objectives
  • Planning Gap
    • Ethics in Marketing

You will create a complete Marketing Plan by the end of the course. You will write the first section of the Marketing Plan for this assignment. Use the guide(see attached) to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 1 – The Environment ( Module 1).

Over the span of the course, you will gather information from a number of probable sources. Some of the sources may include, but are not limited to, the Internet, public libraries, business magazines, newspapers, the Harvard Business Review, the Wall Street Journal, annual reports, consultant/industry analyst reports, databases, Department of Commerce publications, Temple and other university libraries, trade and academic journals, Moody's, Value Line, etc.

You may be surprised and overwhelmed by the volume of information that is available for many topics, though you may have to do some "detective work" to locate them.

You may find Web sites such as Hoovers.comand Lexis-Nexisextremely helpful.

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

testimonials icon
Hi, do someone have the response the case study “Juan Valdez: Innovation in caffeination”?Below are the questio...
testimonials icon
Describe what your job is as a nurse to help these individuals with their challenges. Your answers to each of the following prompts shoul...
testimonials icon
Assignment: Project Selection and Approval You will identify a specific evidence-based pract...
testimonials icon
Prepare 5-page paper describing your product and path to creating it. This is similar to a laboratory report but you will need a bit more for the...
testimonials icon
I wanted to give you an idea about some final analysis topics from last summer's Intro course. Here were some of the topics:...
testimonials icon
What is the most important function of human resource management?...
testimonials icon
Assignment 3: Comparison of Ethical ModelsPart 1Decisions regarding the approach for solving ethical dilemmas are influenced by many...
testimonials icon
1. Contact your local school district and find out four specific criteria parents must follow in order to home school t...
testimonials icon
 In the attachment above you will find a list of possible paper topics that have been drawn from various chapters in our text.  Your pape...
testimonials icon
What are some similarities and some differences between the Frank’s and the Van Daan’s marriage&...
testimonials icon
If I had 84.7g of magnesium hypophosphite, how many moles of oxygen are there? How many molecules of the compound are there?...

Other samples, services and questions:

Calculate Price

When you use PaperHelp, you save one valuable — TIME

You can spend it for more important things than paper writing.

Approx. price
$65
Order a paper. Study better. Sleep tight. Calculate Price!
Created with Sketch.
Calculate Price
Approx. price
$65